Mark Leonard for CA-45
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Impact Metrics
Q1 2026 Campaign Performance Update
Raised This Quarter:
$127,450
Donors:
2,847
(Avg: $45)
Voter Contacts:
15,234
Goal Progress:
87%
Email Campaigns:
• 24,500 emails sent
• 42% open rate (industry avg: 21%)
• 8.7% click-through rate (industry avg: 2.3%)
• $0.12 cost per email
Direct Voter Contact:
• 2,340 doors knocked (378 meaningful convos)
• 1,890 phone calls (22% connect rate)
• 450 town hall/event attendees
• $4.20 cost per meaningful voter interaction
Text Banking:
• 8,920 texts sent to opted-in supporters
• 31% response rate
• $0.45 cost per text interaction
• Zero spam complaints (we respect opt-ins!)
Digital Impressions:
• 287,000 social media impressions
• 45,200 website visits (68% new visitors)
• 3,400 video views (avg watch time: 1:45)
• $0.08 cost per impression
Events Held This Quarter: 17
• 8 town halls (avg attendance: 85)
• 5 volunteer canvasses (127 participants)
• 4 phone banks (892 calls made)
Local Partner Charity Support:
• $4,200 raised for Food Bank drive
• $3,800 raised for Youth Sports program
• 280 hours volunteered at community centers
• 15 local organizations partnered with
Volunteer Accomplishments:
• 127 active volunteers (↑ 34% from Q3)
• 1,240 volunteer hours donated
• $31,000 value (at $25/hr organizing rate)
Voter Registration:
• 342 new voters registered
• 89% pledged support
• $37.25 cost per new registered voter
Overall Fundraising Efficiency:
• $1 spent → $8.50 raised
• 11.8% overhead (industry avg: 25-35%)
• 88.2% direct to program activities
Activity-Specific ROI:
Digital Advertising:
• Spend: $12,400
• New donors acquired: 340
• Cost per acquisition: $36.47
• Lifetime donor value: $180 (projected)
• ROI: 4.9x
Door-to-Door Canvassing:
• Spend: $8,900 (materials, coordinator)
• Voters contacted: 2,340
• Pledges secured: 890
• Cost per pledge: $10.00
• Conversion to donors: 12% (107 new donors)
Email Fundraising:
• Spend: $2,940 (platform, design)
• Revenue: $48,200
• ROI: 16.4x
• Cost per dollar raised: $0.061
Events (Town Halls):
• Spend: $6,700 (venues, materials, food)
• Attendance: 680 total
• New volunteers: 45
• Donations at events: $18,900
• ROI: 2.8x
Phone Banking:
• Spend: $3,200 (phones, pizza, coordinator)
• Calls made: 1,890
• Cost per call: $1.69
• Pledge rate: 18% (340 pledges)
• Follow-up conversion: 31% (105 donors)
📅 Updated Monthly